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5 Recommended Follow-Up Studies for Church-Wide Campaigns

fiveI’ve pointed out a number of times that one of the most important keys to sustaining new small groups is giving them a study to do next that is similar in kind. By that I mean similar in several ways:

  • Similar format. If you launch a group with a DVD-driven study, be sure and choose a follow-up that is also DVD-driven.
  • Similar leader preparation required. If the first study required only basic preparation, be sure and choose a follow-up that is easy on the new leader.
  • Similar member preparation. If the launching study had no homework or preparation, choose a follow-up that is easy on the member.
  • Similar interest level. If you used a cross-cultural study to launch the new group, choose a follow-up that will appeal to new members (or the friends and neighbors of new members).

I’ve also pointed out that it is wise to choose the follow-up study before you begin your church-wide campaign. You’ll want to introduce your recommended follow-up study in about week 4 of the launching study and you won’t want to be scrambling to figure out which study will appeal to your newest leaders and their members. See also, 5 Keys to Sustaining New Groups.

5 Recommended Follow-Up Studies

Keeping these criteria in mind, here are a five of what I think are the best follow-up studies:

OverwhelmedOverwhelmed: Winning the War Against Worry is a six week, DVD-driven study on a topic that is dead center for many, many people.  Noble, the founding and senior pastor of NewSpring Church, “a growing, vibrant church with multiple locations all over the state of South Carolina,” is a gifted communicator and teacher, convicted about speaking the truth as plainly as possible.

Overwhelmed is a DVD-driven study, featuring the dynamic teaching of Perry Noble.  At 20 to 23 minutes in length, these sessions will hold everyone’s attention.  Clipped from a weekend message series at NewSpring, there is never a dull moment.  Powerful personal examples and great visuals will captivate your members. You can read my full review right here.

jesus isJesus Is: Find a New Way to Be Human is an 8 session small group study that reveals the character of Jesus in a powerful way.  Judah Smith is the Lead Pastor ofThe City Churcha multi-site church with thousands in attendance each weekend in the Seattle area.  He’s also a popular speaker at conferences and events in the United States and abroad.

(From the introduction) “Jesus is ______________?  That question was at the heart of a campaign The City Church launched with the goal of getting Seattle to think about Jesus.  Given a chance to fill in the blank on a website,Jesus-Is.org, thousands of answers came in.  “Some were profound.  Some were hilarious.  Some were spiteful.  But all of them said something about the spiritual journeys of the people filling in the blanks.” You can read my full review right here.

followFollow: No Experience Necessary is DVD-driven and each of the sessions is a 17 to 22 minute clip from an Andy Stanley message.  One of the most compelling communicators in America, this is must see TV.  Never flashy or fancy, Stanley is known for his ability to draw out life-changing truth and deliver it in a way that is both inspiring and very memorable.  Follow is an excellent example of his pattern of taking difficult or challenging ideas and presenting them in a way that leads to application.

The participant’s guide includes everything you need to unpack the profound set of ideas that form the basis of this series. You can read my full review right here.

wiser togetherWiser Together: Learning to Live Together is a short study, just 5 sessions.  Featuring teaching by Bill Hybels, the founding and senior pastor of Willow Creek Community Church, the sessions are classic examples of his style.  Each segment is a manageable length, the average time is 13 to 18 minutes.

The study guide includes all of the elements needed for a very good time together.  Along with a video viewing guide, each session includes a warm-up question or two designed to get your group engaged and talking.  A good set of discussion questions pulls members into a better understanding of the wisdom of scripture and adeeper study section provides another question or two if you have time to go further. You can read my full review right here.

five thingsFive Things God Uses to Grow Your Faith is not a new study. Published by Zondervan in 2009, the study is based on five faith catalysts that North Point has identified as the things God uses repeatedly to grow people’s faith.

DVD-driven, the six session study is anchored by excerpts from a North Point message series.  The sessions average 15 to 20 minutes in length and feature Andy Stanley, one of America’s most dynamic and creative speakers.  The DVD also includes all six messages in their entirety as a bonus feature.

Delivered in his classic application oriented style, Stanley zeroes in on the five faith catalysts of practical teaching, providential relationships, private disciplines, personal ministry, and pivotal circumstances. You can read my full review right here.

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FAQ: Can You Recommend an 8 to 12 Week Study for a Campaign?

FAQI get questions. I get a lot of questions. About all kinds of small group ministry topics.

Here’s a good one that I got last week:

I notice the trend for small group campaigns is 6 weeks. Can you recommend 2-3 favorite studies of yours that are 8-12 weeks?

When I asked why they were looking for a longer campaign, my reader said:

Longer campaigns have helped align small groups at our church and create more of a groups culture. I’d like to keep the momentum going.

As a follow-up question, I asked what their percentage connected was. Here’s his answer:

We still have lots of unconnected people at church and I would love to know if study length is a barrier for them.

The key ideas I wanted my reader to wrestle with were these:

Percentage connected is a good measure of who you’ve actually connected. At the risk of oversimplifying, if your percentage connected is stuck over several years, there is a good chance you are simply satisfying the needs and interests of the usual supects. Breaking through percentage connected barriers requires choosing topics/studies that appeal to unconnected people. See also, Three Keys to Connecting Beyond the Core and Committed.

The topics/studies you choose determine two very important things:

  1. Who will say yes to joining a group
  2. Who will say yes to hosting a group and inviting their friends.

Topics/studies from the hard end of the easy/hard continuum will only appeal to the already connected. Topics/studies from the easy end of the easy/hard continuum will appeal to unconnected people. See also, Warning: Your Topic Determines Two Huge Outcomes.

The length of the study is another very important factor.

  • 6 weeks is just about perfect. Short enough to persuade an unconnected person (or someone willing to open up their home and invite a few of their friends) to put their toe in the water and try a group. Pick the right follow up study and at week 4 of the launching study it is easy to encourage new hosts and new members to continue something they are beginning to look forward to.
  • Shorter than 6 doesn’t allow enough time for the connective tissue of new relationships to begin to form (and it needs to reach a certain level of anticipation and satisfaction).
  • Longer than 6 weeks sounds more and more like a lifetime commitment to an unconnected person (or someone considering hosting a group for the campaign).

Longer studies and more challenging topics can be included on your discipleship/curriculum pathway. Existing small groups that have made it into their third study can be coached to choose more challenging and longer studies/topics. Designing a discipleship/curriculum pathway can play an important role in making the kind of disciples you hope to make. See also, Small Group Ministry Myth #4: Leaders and Members Know Best What to Study.

Conclusion: Every church will make their own decision about the topic/study and the length that is appropriate for their campaigns. As a result of extensive personal experience (both in the churches I’ve served and the hundreds of churches I’ve coached and consulted), I make recommendations based on the assumptions listed above.

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Ready to Maximize Your Fall Campaign?

mark_largerIf you want to maximize the impact of your next church-wide campaign, why not take advantage of my experience?  After all, in the last decade I’ve…

        • Led several of the fastest growing churches in America through the campaign process
  • Consulted with some of the largest churches and led them through the campaign process
  • Provided coaching for thousands of 40 Days of Purpose churches while part of the Lifetogether team

There’s a reason I have several of the highest ranked pages when you search for church-wide campaign information.  I know what I’m talking about!  More importantly, I can help you plan and launch a powerful campaign that leverages my experience, your passion for your church, and the absolute latest in campaign strategies.

“Mark Howell fuses a heart for relationships and a mind for strategy like few can. His focus on group ministry makes him a valuable asset to church leadership generally and a great advisor to churches individually.” Will Mancini, Founder of Auxano, Author of Church Unique

What would it be worth?

So here’s my question: What would it be worth to have an experienced guide help you maximize the impact of a church-wide campaign? What if you could double or triple the number of adults in groups? What if your campaign helped you reach the neighborhoods around your church? What if you could find another wave of leaders that have been there waiting to be asked?

Church-Wide Campaign Coaching Includes

  • Assessment and Evaluation: Every church is different.  Every community is different.  Choosing the right campaign, fine-tuning the preparation stage and designing the launch sequence is all about understanding your church and your community.  I’ll help you select the right campaign for your church.
  • Preparation: Do the right things in advance and the campaign gathers momentum.  Do the right things in the wrong sequence and it sputters.  I’ll help you take the right first steps.
  • Designing the Launch Sequence: Inserting specific ingredients into the countdown, the intentional selection of one weekend over another, and knowing when to begin to invite members are just three key design elements.  I’ll help you fine-tune your launch sequence for maximum impact.
  • Countdown to Liftoff:  A careful eye and a steady hand makes a difference when you’re watching a complex control panel.  As you’re moving toward the beginning of the weekend series and small group study, it pays to have experience.  I’ll watch the control panel with you and help you make any necessary adjustments.
  • Liftoff and Flight Path: What you do in weeks 3 and 4 determine sustainability.  I’ll help you stay on course.
  • Sustaining Orbit: The 6 weeks of the campaign itself is really only the beginning.  Or at least it should be.  A church-wide campaign ought to do more than provide a memory.  It ought to lead to a new trajectory.  I’ll help you capitalize on a beginning that leads to new opportunities.

Thinking ahead about an upcoming church-wide campaign?  Let me help you get ready, launch big and sustain momentum long after the dust clears. Contact me about a consulting relationship with your church.

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FAQ: When Should We Begin Promoting a Church-Wide Campaign?

5397530925_87102f74b2_zI get a lot of questions.  This is a good one and one you need to be thinking about as you plan for your next church-wide campaign.

When should we begin promoting a church-wide campaign?

That is a good question; don’t you think? And the answer might be a little different than you’ve assumed.

My answer? You should begin promoting your church-wide campaign 3 to 5 months before it’s scheduled to begin.

Here’s an example fall campaign timeline:

  • May 9-10 or May 16-17: Begin mentioning the fall campaign (i.e., by the way, we’re already preparing for a message series you’re not going to want to miss this September. You’re not going to want to miss Transformed: How God Changes You. It’s coming on September 19th and 20th. It’s going to be a great season here at Canyon Ridge. In fact, if you’ve got a couple friends and would like to host a Transformed life group, just fill out your contact card and write HOST at the top and drop it in the offering later in the service). See also, Saddleback Changed the Church-Wide Campaign Game Again.
  • June 6-7: Begin mentioning a special packet designed to help your congregation get to know their neighbors. The packet includes a plan to hold a block party on either July 4th or Labor Day (or both). Include invitations, a Top 10 Ways to Have a Great Block Party, and other fun items. The simple form to be filled out when a packet is given out asks for contact info (which will be used to provide follow-up ideas and information).  The follow-up email suggests that the block party host keeps in mind the possibility of hosting a Transformed life group (and invite neighbors and friends from the block party). See also, What Can You Pull Off in 3 Weeks? A Block Party with a Purpose.
  • June and July: Tease the fall campaign in messages, announcements, in your bulletin/program, and on your website. Like a highly anticipated movie scheduled for a fall release, your campaign will benefit from a nicely times reminder or hint (i.e., even a subtle one inserted in your pre-service slides).
  • July 25-26 and August 1-2: Promote the block party kit again and highlight a Labor Day option (i.e., pick up your block party kit at HOST Central on the patio).
  • August 8-9: Begin your main HOST recruiting phase and highlight it exclusively for three weekends (in your pastor’s message and in the announcements). See also, Why You Must Make the HOST Ask Three Weeks in a Row and How to Make the HOST Ask.
  • August 29-30 to September 8-9: Promote the importance of attending every weekend of the series and being in a life group that is using the study that goes along with the weekend message series. Give clear instructions for how to connect with a life group. See also, 5 Keys to Getting Everyone Involved in a Church-Wide Campaign and
  • September 19-20: Campaign message series begins.

What do you think? Have a question? Want to argue? You can click here to jump into the conversation.

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5 Best Church-Wide Campaigns for Fall 2015

14164934172_d5b87a8da1_cI don’t know about your church, but right about now is when many churches pull the trigger on a fall church-wide campaign.  And although there are two other windows when the impact of a campaign can be optimized, in many ways the fall is still the best of the three.  See also, When Is the Best Time to Launch a Church-Wide Campaign.

While choosing the best church-wide campaigns is certainly subjective, I’ve made these selections with over a decade of experience leading churches through the process of choosing, designing and launching powerful and trajectory altering church-wide campaigns.  See also, How to Choose the Right Church-Wide Campaign and Church-Wide Campaign Coaching.

Here are my picks for the 5 best campaigns for fall 2015:

transformed 3DVD-driven, Transformed is a 7 session study that accompanies a 7 week message series.  Although this campaign launched in 2014, this is a potent theme and should be on your radar.   Anchored in the apostle Paul’s profound truth in Romans 12:2, this campaign will guide and grow your church by exploring what the Bible has to say about every essential area of our lives: Spiritual, Physical, Mental, Emotional, Relational, Financial, and Vocational.Like all of Saddleback’s campaigns, this one is the complete package and is a true church-wide campaign with material for the whole family.

I like Transformed because it will appeal to both the congregation and the crowd (and in many situations to the community as well). Who doesn’t sense the need to change in some way? You can read my full review right here.

freeway

Freeway: A Not So Perfect Guide to Freedom is a powerful seven session study by Mike Foster and Garry Poole.  Built on God’s amazing grace, honest conversations with friends, and finding freedom from deepest pain and struggles, Freeway is way more than a study.  It’s an experience in the very best sense of the word.

I love this study.  If you’re looking for a study that will take people on a journey, a grace-filled journey, toward the life God dreams for them, you’ll love this study too.  Freeway is the kind of study that will cause you to see every other study in a new light.  Great stuff.  I loved it and I think you will too.

You can read my full review right here.

finding your way

Finding Your Way Back to God: Five Awakenings to Your New Life has the most powerful  outreach potential I’ve come across in a long time. If you’ve not had a chance to spend some time with the book yet, you need to make time!  This book is a game-changer!

Finding Your Way Back to God is being done as a campaign series as I write this review at Community Christian Church in the Chicago.  The resources you need to put on your own campaign will be available from July to December (including sermon transcripts, small group participant/leader guides, teaching videos, series bumper video, and website graphic).  You can sign up to find out more right here.

You can read my full review of the book right here.

Life on Mission largeIf you’re looking for a church-wide campaign that will help your whole congregation step into mission, Life on Mission is calling your name.  I found it very compelling and I think you will too.

DVD-driven, the sessions average 14 to 18 minutes in length and feature a combination of Harlow’s very engaging style of teaching, compelling stories from church members, and a collection of short vignettes by Mindy Caliguire, Tom Holladay, Gene Appel, Jud Wilhite, Lee Strobel, Cam Huxford, Kyle Idelman, Cal Jernigan and Alan Hirsch.  If you’re not familiar with Tim Harlow, he is the senior pastor of Parkview Christian Church in Orland Park, Illinois, one of the fastest growing churches in America for 7 of the last 10 years.  I had the great privilege of serving on Tim’s staff at Parkview and am so excited that his teaching ended up in a campaign we can all take advantage of!  You can read my full review right here.

be the message

Be the Message is the newest campaign from Kerry and Chris Shook, founders ofWoodlands Church, a multi-campus church with attendance of over 18,000 outside of Houston, Texas.   No strangers to the development of church-wide campaigns, their previous campaigns (One Month to LiveLove at Last Sight, and Stolen) have been very popular.

Be the Message is a 5 session study based on a very simple idea: “the gospel is not about what you say.  It is about who you are and what you do–and how you can be God’s hands and feet in the world.”

Truly a church-wide campaign, the Be the Message Challenge Kit includes everything you need to do this campaign at your church (weekly sermon outlines, promotional artwork, outreach ideas, and much more).  Free downloadable children’s curriculum on the website makes it possible for everyone to have the same conversation.  You can read my full review right here.

Image by Kwibuka Rwanda

Watch Saddleback’s Most Recent HOST Rally

host rallySaddleback’s most recent HOST rally happened on March 13th (yes that was a Friday night!).

It was a packed auditorium.  Great worship.  Lots of fun.  And a very inspiring message from Rick Warren.

There were some cool innovations that will transfer to your church.  They ran a contest and gave hosts a chance to have Rick come to their group.  Any host that stayed after the rally could get their picture taken with Rick.  There was great energy in the rally and you could clearly see Rick’s passion for small groups and small group hosts as key leaders in the church.

This you cannot miss.  Rick Warren is the small group champion at Saddleback.  He regularly leverages his influence as senior pastor to invite more people to join in the mission.

You can watch the HOST Rally right here.

You can watch a special video that Saddleback’s small groups watched in preparation for their upcoming church-wide campaign.

I hope you’ll watch this from start to finish.  It’s inspiring and very motivating.

Very Little Surprise Here: 21 Days of Flesh Has Real Possibilities

21 days of flesh.1Earlier this month I reviewed Flesh: Bringing the Incarnation Down to Earth, a new book by Hugh Halter.  Spoiler Alert: I loved it!  Let’s just say I found it “challenging with just a dash of scary–but so inspiring!”  You can read my full review right here.

I learned from Hugh that they’ve developed a 21 day church wide campaign and after looking at the concept, I think will be just the thing for some churches.  It won’t work for everyone, or at least not for every campaign.  But it’s a powerful topic and focused on the very thing that many of our churches need to develop.

What is the topic?  This paragraph from the 21 Days of Flesh resource page does a very good job of highlighting the big idea:

Flesh teaches people how to live their human lives like Jesus lived His human life. Everyone is talking about being missional these days, but missional only means “to be sent.” Incarnation is the key to everything because being incarnational is about going to the world like Jesus did. Hugh believes that almost every problem we have in church leadership and in our influence on the culture stems from the lack of incarnational Christ followers—and the Flesh campaign is designed to finally get at the issue.

A very simple campaign, there are just three ingredients:

  1. Listen to the weekend message for four weeks (the 21 Days of Flesh resource page has free sermon outlines that are fairly robust and far beyond what I would call an outline).
  2. Read a section of the book each week (Hugh’s style is very readable and packed with stories.  Every chapter concludes with a set of questions that will challenge and motivate those who take this journey and could easily be used to guide the small group discussion).
  3. Read a simple daily devotional for 21 days (also available as a PDF on the 21 Days of Flesh resource page and could be distributed by email to participants).

I really like this idea!  If you’re looking for a simple campaign that will introduce your congregation to a more incarnational form of ministry, don’t miss 21 Days of Flesh.  It may be just what you are looking for!

 

 

Review: Emotionally Healthy Spirituality Church-Wide Initiative

emotionally healthy spiritualityFinally had a chance to finish previewing a new church-wide initiative from Peter Scazzero and Zondervan.  Emotionally Healthy Spirituality is an 8 session campaign based on Scazzero’s best-seller by the same title.  You probably remember Scazzero’s previous book, The Emotionally Healthy Church, a groundbreaking best-seller that was awarded a Gold Medallion by the ECPA.

The Main Idea

“The main idea is that emotional health (defined as our ability to be self-aware and love well) and contemplative spirituality (that is slowing down to cultivate our relationship with Jesus), offer nothing short of a spiritual revolution in our lives.”

The Emotionally Healthy Spirituality (EHS) Church-Wide Initiative has a number of elements:

  • EHS Church-Wide Initiative Resource DVD: This includes the preaching series and promotional pieces as well as a How to Run the Emotionally Healthy Spirituality Church-Wide Initiative.
  • EHS book (the workbook guides participants to read the chapters that correspond to the upcoming session)
  • EHS Day by Day book (includes devotional reading to be completed in the week following the session).
  • EHS Course DVD includes a short DVD segment to be watched by the group as the study session begins.
  • EHS Course Workbook will guide the group through their session together.

Small groups participate using The Emotionally Healthy Spirituality Course, an 8 session DVD-driven small group study. The video segments are short (11 to 15 minutes) and feature Pete Scazzero.  Scazzero’s content provides a good setup for the session and is delivered in a straightforward and easy-to-follow manner.

The EHS Course workbook is well designed and easy to use.  It includes an icebreaker question and a thought-provoking set of discussion questions.  Each session also includes a Bible study that will help the group make the connection between scripture and emotionally healthy spirituality.  The workbook also includes material for between sessions personal study (enhanced by readings in the EHS Day to Day book) and a simple leader’s guide.

The EHS Day to Day book is a kind of daily devotional with a very basic premise: “We need to intentionally stop to be with God more than once a day so that practicing the presence of God becomes real in our lives.”  As such, it includes a morning segment and a midday/evening segment.

The EHS book is not an especially difficult read, but it will be challenging from the standpoint of time commitment for the average group member.  The combination of readings from the Day to Day book and readings from the book itself will force many to choose between the two.  Although the group member experience will be enhanced by the reading, members can easily grasp the concepts without the book.

Emotionally healthy spirituality is not a topic that will easily capture the imagination or peak the interest of every member.  Pastors and group leaders will need to encourage members to wade into these waters.  At the same time, The Emotionally Healthy Spirituality Course will provide a powerful life-changing experience for groups and group members that roll up their sleeves and do the work.

Disclosure of Material Connection: Some of the links in the post above may be “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.

4 Keys to Choosing the Next Study for New Groups

I’ve pointed out that the time to think about what’s next for new groups is before you even begin.  Whether you’re starting new groups with a church-wide campaign, a small group connection, or an on-campus strategy with a built-in next step that launches off-campus groups, it is essential to choose the follow-up study before you even begin.  See also, Now Is the Time to Think about What’s Next.

What we need to talk about now is how to choose the best next study for your new groups.  While there are plenty of studies that might get the job done, with a little attention to detail you can choose the best next study.  Here are a few things to think about:

  • Whenever possible, choose a follow-up study that is similar-in-kind to the launching study.  If you recruited new HOSTs with the promise that “this study almost leads itself,” be sure and choose a follow-up study that is also easy to use.  If your launching study was a “show up” study (as opposed to preparation or homework), choose a show-up study as follow-up.  DVD-driven?  You get the idea.
  • Choose a follow-up study that will have broad appeal.  Stay away from studies that will exclude some groups or some members (i.e., marriage, parenting, etc.).
  • Pay attention to seasonal realities or issues.  Certain themes lend themselves to certain seasons.  For example, January is an opportunity for a study about fresh starts or new foundations.  Late fall is often an opportunity to focus on the true meaning of Christmas or making a difference in the community.
  • Consider the cost of participating and factor it into your choice.  Some studies on require the DVD or the leader’s guide.  Others require the study guide and a devotional book.

Although there are no truly one-size-fits-all studies, making a good selection will encourage more of your newest groups to continue.  Next to providing a coach, choosing a follow-up study that is similar-in-kind and beginning to promote it as early as week 3 or 4 of the launching study one of the most important keys to sustaining new groups.  See also, 5 Keys to Sustaining New Groups.

What do you think?  Have a question?  Want to argue? You can click here to jump into the conversation.

Be the Message: A New Church-Wide Campaign from Kerry Shook

be the messageSpent some time this week reviewing a new church-wide campaign that I think you’re going to want to hear about.  Be the Message is the newest campaign from Kerry and Chris Shook, founders of Woodlands Church, a multi-campus church with attendance of over 18,000 outside of Houston, Texas.  No strangers to the development of church-wide campaigns, their previous campaigns (One Month to Live, Love at Last Sight, and Stolen) have been very popular.

Be the Message is a 5 session study based on a very simple idea: “the gospel is not about what you say.  It is about who you are and what you do–and how you can be God’s hands and feet in the world.”

Truly a church-wide campaign, the Be the Message Challenge Kit includes everything you need to do this campaign at your church (weekly sermon outlines, promotional artwork, outreach ideas, and much more).  Free downloadable children’s curriculum on the website makes it possible for everyone to have the same conversation.

The DVD features 5 video messages featuring Kerry and Chris Shook.  Averaging 8 to 13 minutes, these segments are short and at just the right length that will easily hold the attention of your members.  Well produced, there is a great look and feel that will help your members feel like they are in a conversation with Kerry and Chris.

The small group interactive guide is very simple to use.  The video teaching will set up a good discussion and the included set of well written discussion questions will guide your group through the study.  Each session also includes a love the one in front of you assignment that will help your members apply the powerful truths they will be learning.  A personal application section provides several questions for reflection in the days in between group meetings.

In addition to participating in a small group using the interactive guide, the full experience also includes a short reading assignment from the companion book, Be the Message.  Along with the reading assignment, members are challenged to read one chapter a day from the Book of John.

Be the Message will expose your congregation to a a lifestyle that is at the same time simple and very profound.  If you’re looking for a study that will help your members live the gospel, you need to take a look at this church-wide campaign.  This simple idea and practical next steps will help your members be the message.

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