“They just don’t know what’s good for them.”
“If they knew what was good for them, they’d sign up for a small group.”
“If they knew what was good for them, they’d attend worship and stay for Sunday school.”
“If they knew what was good for them, they’d be leading a small group.”
Ever said anything like that? I think it’s safe to say all of us have said something like that. And that’s understandable. It’s probably even human nature.
It’s understandable and it’s probably human nature…but it’s actually a kind of irrationality.
I love Peter Drucker’s take on the idea that the customer is irrational (a common complaint in business).
“To assume–as has lately become fashionable–that customers are irrational is as dangerous a mistake as it is to assume that the customer’s rationality is the same as that of the manufacturer or supplier–or that it should be.” Peter Drucker, Managing for Results
Next time you feel overwhelmed by the need to say that “they just don’t know what’s good for them,” keep in mind that they don’t share your worldview…or your irrationality. See also, Avoid These 4 Realities at Your Own Peril.
What do you think? Have a question? Want to argue? You can click here to jump into the conversation.