Courageous: A New Church-Wide Campaign (based on the movie)

Sure to be a popular movie, Courageous: Honor Begins at Home hits theaters on September 30th, 2011.  From the creators of Fireproof and Facing the Giants, Courageous provides an “opportunity to encourage your body of believers and to reach out to a community of nonbelievers (from the planning guide).”

The Courageous Campaign Kit provides everything you need to pull off a focused effort and at $34.99 is reasonably priced.  Add the Courageous Starter Kit (see below) and you’ve got a “just-add-water” campaign that will work very well for many churches.

Anchored by a four week DVD-driven Bible study, the Campaign Kit also includes:

• Campaign Planning Guide (I found it packed with ideas and good direction)
• DVD-ROM includes a four week sermon series with presentation slides based on Michael Catt’s Courageous Living book.
• 1 copy of the Courageous Living Book by Michael Catt, Senior Pastor of Sherwood Baptist Church and Executive Producer of Fireproof and Courageous.
• Sample chapters of The Resolution for Men and The Resolution for Women.

Courageous Starter Pack

With the movie tie-in and family-oriented theme, Courageous has the potential to provide an outreach opportunity.  The Courageous Starter Pack makes it easy to pull off with posters, post cards, impact cards, invitations, bulletin insert ideas, a 23″ by 87″ banner, and a catalog–showing other promotional items that can be ordered.  At $59.95, the Starter Pack will be everything many churches will need and a great beginning for many others.

Timing Your Campaign

Although the four week church-wide campaign can be used leading up to the movie’s premier, it can also be used as a follow-up.  And since Courageous will likely follow the pattern of Fireproof and Facing the Giants, it will probably continue to make its way into sermon series and conversations long after it releases on DVD.

Food for Thought

While not for everyone, Courageous is a church-wide campaign that will be an easy invite in some communities.  For churches that are looking for ways to spark interest in family ministries, this is a campaign that will make a lot of sense and could have a big impact.