How long should we give a strategy to work? More to the point, when should we conclude that a strategy will never accomplish what we’ve clarified as a win? Ever wondered that secretly? Ever blurted it out in a meeting?
It’s a frequently asked question here at MarkHowellLive. And to be honest, it doesn’t always actually get asked publicly but it’s embedded in statements all the time. Like these:
- Our senior pastor wants us to fully develop our Sunday morning on-campus strategy before we launch a small group campaign.
- Our elders are very committed to the midweek believer’s service and see that as a discipleship key.
- We’ve invested a lot of time and energy in developing a 35 week discipleship pathway.
Can you see the embedded questions? When I see them, I want to ask a whole string of questions back:
- How’s it working?
- How many people are being reached with that strategy?
- How many people is it realistic to think could be reached with that strategy?
- How many people are being left out currently?
- What numbers give us the most accurate snapshot of how the strategy is working? (i.e., average weekend adult attendance or Easter adult attendance?)
- How long will the people we’re not reaching or including wait for us to provide a strategy that includes them?
- How much effort and energy is being invested in that strategy and is that keeping you from launching an alternative or competing concept?
- What would have to be true about that strategy for it to be a great solution?
- Do the results you’re getting indicate that the design is correct?
- If you knew the master was returning soon, would you stick with your strategy one more year?
I’ve written on this topic a number of times:
- The Greatest GroupLife Delusion
- What You Must Do Differently Next Year to Get Closer to Your Goal
- Top 10 Reasons to Give a Failed Strategy One More Chance
What do you think? Have a question? Want to argue? You can click here to jump into the conversation.