Make It Easy to Connect People

I was reminded again tonight about a key ingredient that makes it easy to connect people.  Just like In-n-Out, a simple menu makes ordering easy. There are only burgers, fries, soft drinks and shakes.

When you walk up to the counter to order, it’s obvious what to do.  There aren’t 14 value meal options.  There are three.

The streamlined menu is also strategic. Sales per square foot beats big menu chains like McDonald’s on a regular basis.

How many options are you offering?  Maybe it’s time to trim back to the essentials.