Quotebook: Options and Differentiation

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I am a fan of Simon Sinek’s thinking.  Start with Why has had a great influence on my thinking in the last several years.

I tripped across this line from Sinek last week.  Think about what it means for churches that are serving up a buffet of options:

“Companies that offer lots of options are often struggling to differentiate. Differentiation comes from clarity of Why, not excess of What.” Simon Sinek

If your church offers a menu of options (as opposed to a plated meal), might it be that the struggle is to differentiate brought on by a lack of clarity of Why?

By the way, Sinek’s take here reminded me of Youngme Moon’s insightful book, Different: Escaping the Competitive Herd.  If you’re involved in strategy, it is a must read in my opinion.

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