Will You Reach Far Enough in 2011?

Who will you connect in 2011?  Will you focus your efforts on the usual suspects?  Those still unconnected folks that already attend your weekend services a couple times a month but have been resisting commitment since before there was Sunday School? Who will you connect in 2011?  Will you take a shot at connecting the…

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Review: Outlive Your Life

I’ve been looking forward to taking a look at the new church-wide campaign based on Max Lucado’s book Outlive Your Life.  The campaign, published by Lifeway, presents some very interesting possibilities. The theme is a challenging one.  A study of the Book of Acts, the subtitle is “Joining God’s Plan To Change the World.”  Although…

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Love at Last Sight: A Home Run Church-Wide Campaign

Looking for a church-wide campaign that will grab the attention of your whole congregation?  What about a campaign that will actually capture the imagination of your community? As we’ve talked about many times, the topic of your campaign determines the potential participant.  Choose the right topic…you can get really broad participation.  Choose the wrong topic,…

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BREAKING: Here’s How Saddleback Launches a Campaign

Don’t miss this opportunity to learn how to launch a church-wide campaign from the very best.  I wrote about this last year when Saddleback launched Life’s Healing Choices.  Only the people that read that article in the first 30 days or so got the full effect…because some of what you need to see happens this…

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Does Your Topic Connect with Your True Customer?

Developing a deep understanding of the business you are in is one of the most important things you will ever do.  Right on its heels, you must develop an awareness of who your true customer is.  Without an accurate understanding of those two certainties…your only chance for success will be based on chance (or providence,…

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Now Is the Time To Think About What’s Next

Here’s reality.  The best way to sustain the momentum of what you are about to do…is to be ready for the turn at the end of this straight-away.  Much like a NASCAR race, there are straight-aways and there are turns in every ministry season.  Preparing for and then launching a church-wide campaign (or a fall…

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Cultivate Identity Before the HOST Ask

You never really know where the next idea will come from.  If you’ve got your eyes open…they really can come from almost any source.   My latest ideas come from Switch: How to Change Things When Change Is Hard (Chip and Dan Heath’s most recent book).  You really need a little set-up to catch this…

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Narrowing the Focus Leads to a Church OF Groups

One of the most important strategic decisions a church can make is to narrow the focus, a concept that is explained very well in the 7 Practices of an Effective Church.  Essentially, to narrow the focus is to concentrate on one thing (or a very few things) in an effort to conceive, develop and promote…

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Top 10 Articles on Church-Wide Campaigns

If you’ve been part of the conversation here for any length of time, you know that I’m a big believer in the power of a church-wide campaign to launch groups.  In fact, I believe it is the best way to launch new groups.  That said, here are what I think are my top 10 articles…

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