The Teeny Tiny Detail at the Bottom of this Saddleback Page

In a recent article I pointed out 5 Transferable Website Concepts from Saddleback’s Recent Campaign Launch.  I believe you can learn a lot about how the most effective small group ministry in America works…if you just keep your eyes open.

Can I point out one more super important concept?  Honestly, I think I noticed it subliminally, but it was only when I got an email from Steve Gladen pointing it out that I really recognized the potential impact of this simple idea.

What is it?

This is the page I pointed out last week.  If you take a look, you’ll observe several of the transferable concepts right away.  See them?  Carefully chosen page title.  Meticulously crafted and short sentences in the above the fold section.  Obvious call-to-action steps.

Notice the bottom line on the page.  See it?

“If you have questions about small groups, email Steve Gladen, our small groups pastor.”

Guess what?  It actually goes to Steve!  Interesting, right?

Want to make a big place small?  What if it’s in the teeniest, tiniest of details?