These Two Questions Will Change the Game

Looking for a question or two that might be game-changers?  Magazine Luiza is one of Brazil’s most admired companies, catering to the needs of the country’s poorest shoppers.  Really quite a fascinating story (as detailed by Bill Taylor in Practically Radical).

In preparation for Magazine Luiza’s biannual strategy session (referred to as the “Big Meeting”) employees at every level are asked two questions.  Their answers are collected, compiled, analyzed and create the foundation for the Big Meeting.

Want to know what the two questions are?  Here you go:

“Before they attend the meeting, though, thousands of rank-and-file workers answer two questions that drive much of the discussion: First, What are we not doing that we should start doing right away?  Second, What should we immediately stop doing in order to allow for the emergence of the new?” (p. 123, Practically Radical)

Can I tell you something?  Great questions will change the game.  These two might change yours.