Three Church-Wide Campaign Secrets that Everybody Knows…and Very Few Do

These are not really secrets. I think almost everyone knows these things already, but almost nobody does them. They’re just too obvious. And honestly, it is just hard work to do them. But if you do them, your campaign will succeed like never before.

If you want to connect far beyond the usual suspects you need to get laser-focused far earlier and stay focused far longer than anyone will think necessary.

3 Church-Wide Campaign Secrets

1. Get laser-focused on promoting the campaign. You may not like the word promoting  but don’t let that word take you off course here. The key to this secret is to get laser-focused. For your church-wide campaign to do all you hope it will do, you must narrow your focus to the point that you are only talking about your campaign. If your normal pattern is to promote the buffet…you must change your normal pattern. Everything (announcements, bulletin inserts, website homepage, sermons, signage, etc.) must point to the campaign.
2. Begin promoting the campaign far earlier than anyone believes necessary. If you truly want your campaign to succeed, you must begin promoting it months in advance. Launching in the fall? Start talking about it in the spring. Think about the launch of any major movie (i.e., Star Wars, Batman, etc.). When do you first begin hearing about it? That’s right. Early. The earlier you begin to get the upcoming campaign into the minds of your congregation and crowd, the greater the sense of anticipation you can develop.
3. Maintain your laser-focus until your senior pastor and staff are tired of it…and then continue to stay focused. Actually, right about the time your senior pastor and staff begin to tire of the constant drum beat, your most frequent attenders (core, committed, and the inside edge of the congregation) are just starting to get the idea that this is important. If you want to reach the outside edge of the congregation and crowd, you’ve got to remain focused.

Listen, all of us have the same objections and will hear the same objections.

• What about my ministry?
• There’s a lot more going on than the campaign!
• Doesn’t everyone already know this?
• Haven’t we talked about this enough?

The key thing to remember is that the least connected people are almost always the most infrequent attenders. If you want to connect far beyond the usual suspects you need to get laser-focused earlier and stay focused far longer than anyone will think necessary.

Image by Hamza Hydri Syed

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• When Should We Begin Promoting a Church-Wide Campaign?
• 10 Simple Steps to a Great Church-Wide Campaign
• 5 Dangerous Myths about Church-Wide Campaigns