Top 10 Reasons Church-Wide Campaigns Miss the Mark

While there are some key steps to launching a church-wide campaign that lead to greater participation, higher  follow-through, broader community interaction, and deeper values integration…there are also some devastating missteps that cause campaigns to miss the mark.  Here are my top 10:

1. Selecting a topic that doesn’t engage the crowd, from the hard end of the Easy/Hard continuum.
2. Missing the strategic window of optimum launch dates, either too impatient to wait or too slow to gear up.
3. Failing to help your members build neighborhood or work relationships in advance of the campaign.
4. Hand-selecting group leaders from the usual suspects (core), failing to capitalize on the relationships of the congregation and crowd.
5. Failing to engage key opinion leaders who influence the congregation.
6. Identifying the campaign topic too late, missing the opportunity to find testimonies that recruit hosts or members.
7. Failing to use key marketing options to promote the campaign more broadly and engage wider participation.
8. Failing to choose a “next curriculum” for new groups that is “similar in kind” (DVD-driven and plug-and-play), leading to the selection of material that is too difficult and the pain of groups that end unnecessarily.
9. Failing to introduce the next small group material early enough to keep new groups energized and engaged.
10. Allowing the Senior Pastor to delegate the role of vision caster to anyone else.

Need a planning checkup?  A second opinion on your time table?  Sometimes you just need a pair of fresh eyes. Someone who brings a lot of experience and can quickly diagnose an issue or identify an unseen solution.  Click here to find out how to schedule a telephone consultation that can make a big difference in the effectiveness of your campaign.