Top 10 Reasons Church-Wide Campaigns Miss the Mark
While there are some key steps to launching a church-wide campaign that lead to greater participation, higher follow-through, broader community interaction, and deeper values integration…there are also some devastating missteps that cause campaigns to miss the mark. Here are my top 10:
- Selecting a topic that doesn’t engage the crowd, from the hard end of the Easy/Hard continuum.
- Missing the strategic window of optimum launch dates, either too impatient to wait or too slow to gear up.
- Failing to help your members build neighborhood or work relationships in advance of the campaign.
- Hand-selecting group leaders from the usual suspects (core), failing to capitalize on the relationships of the congregation and crowd.
- Failing to engage key opinion leaders who influence the congregation.
- Identifying the campaign topic too late, missing the opportunity to find testimonies that recruit hosts or members.
- Failing to use key marketing options to promote the campaign more broadly and engage wider participation.
- Failing to choose a “next curriculum” for new groups that is “similar in kind” (DVD-driven and plug-and-play), leading to the selection of material that is too difficult and the pain of groups that end unnecessarily.
- Failing to introduce the next small group material early enough to keep new groups energized and engaged.
- Allowing the Senior Pastor to delegate the role of vision caster to anyone else.
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