If you’ve been with me for any length of time you know that one of my core assumptions is that newer people to the church (provided they didn’t move from out of the area) have more connections with unchurched people. Or, in a Saddleback sense, people new to the Congregation, just in from the Crowd, have more connections to the Community. That said, if I want to reach the crowd it only makes sense for me to try and figure out ways to help new people say yes to:
- Opening up their home
- Serving a few refreshments and
- Telling a few of their friends.
What do I need to do to help a larger number say yes? The missing ingredient is having a Heart for unconnected people. I’ve found that the best way to do this is to have someone who has already done it share their story. I’ve written about it before, but this year have tripped across an even better way to tell the story. Want in? Here it is:
If you’ve recruited HOSTs in the past who have successfully invited friends, neighbors or co-workers to join their group (maybe in 40 Days of Purpose or One Month to Live) you’ve got the basis for a great video or live testimony. You can read about the questions they need to answer right here. These questions perfectly set up an opportunity for your pastor to make the ask in a way that gets a good response. But there’s a little detail that you can add that will make it even better. Here it is:
Instead of interviewing just the host…add a person or a couple that said “yes” to attending the group and had a life-changing experience. Whether you video the interview or do it live, you’ve got the ingredients for a very powerful moment. I’m very excited about the piece we just shot to show on August 9th in the recruiting stage for our fall campaign. I’ll post it as soon as I’ve got it. If you haven’t signed up to get the update be sure and do that today!