What does it take to connect people at crowd’s edge? Among other things it requires a bias toward new groups. Let me unpack that statement.
What Does It Mean?
Let’s talk about what it means. First, a bias is “an inclination to present or hold a partial perspective at the expense of (possibly equally valid) alternatives.” That’s a helpful start. A bias doesn’t imply there aren’t other alternatives. It just means that you lean this way even though there are other alternatives.
Second, let’s define “new groups.” It’s not rocket science. It is simply choosing to start new groups (as opposed to making existing groups your top priority).
Why Is the Bias Important?
The bias is important for several reasons. First, every new group identifies and puts in play an additional leader (or more commonly, an additional set of leaders). This is very big. If you want to have any chance of connecting beyond the usual suspects and into the crowd…you will need a lot more leaders than you have today.
Second, every new group provides x number of open spots for grouplife. That’s big, too. Remember, adding new members to existing groups fills one or two spots at a time. Every new group adds 8 to 12 open spots at a time.
Third, new groups are often filled with previously unconnected people…and in most cases, 8, 9 or even all 10 of their 10 best friends have never been to your church. Don’t miss this. This is a very big concept. This is the single biggest reason that I believe the x-factor is near the edge.
Existing group leaders will rarely be fans of this bias. Group leaders that have developed a dependence on a centralized new member pipeline will have great difficulty seeing the benefits of a bias toward new groups.
What’s the solution? As you’re beginning to implement a bias toward new groups, be sure and train your existing group leaders to think differently. The main reason I developed my Top 10 Ways to Find New Group Members was to help leaders learn to think differently about filling their groups.
What do you think? See how a bias toward new groups could make a difference in your small group ministry? Want to argue? Got a question? You can click here to jump into the conversation.