Spent some time with the newest book from George Barna and David Kinnaman this week. Churchless: Understanding Today’s Unchurched and How to Connect with Them covers some very important ground and is based on some research you are definitely going to want to understand. “The Barna Group is a visionary research and resource company located in Ventura, California. Started in 1984, the firm is widely considered to be a leading research organization focused on the intersection of faith and culture.”
“Churchless presents the startling trends revealed by two decades of Barna Group interviews with thousands of churchless men and women, and offers discerning analysis of the results from best-selling authors George Barna (Revolution) and David Kinnaman (You Lost Me).”
There are a number of important themes revealed in Churchless and many of them will help all of us as we think about how to connect unconnected people. Much can be learned about the reasons why people choose to leave church life, what their family life is like among unchurched people and what their lifestyle choices are. I found a number of very important ideas in the chapter on the goals, morals, and values at the heart of churchless adults.
One aspect I found particularly helpful is that along with eye-opening findings about unchurched people the book is liberally sprinkled with insights about what churches might do (must do?) in order to reverse the trend.
If you’re taking the assignment seriously (to connect people no one else is connecting), Churchless is a book you will want to devour. Like my copy, yours will be marked up, underlined, and starred with many dogeared pages. I got a ton out of it and I know you will too.
Disclosure of Material Connection: Some of the links in the post above may be “affiliate links.” This means if you click on the link and purchase the item, I may receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”