I’ve been saying for a number of years that in post-Christian America it becomes more likely every day that the easier first step is “come on over.” Although research still is cited that indicates a significant percentage of people will attend if you invite them to come to a service, we are clearly in a different era now than we were just 10 years ago (see Connecting the Widening 60% (Who Are Unreachable by the Attractional Model).
So…what now? Is there an easier invite than, “Come with me to one of our Easter services?”
I believe that there is. I believe the easier invite is, “Come on over! We’re having our friends over for an Easter party. We’re having our own Easter egg hunt. We’re having a great meal. And we’re watching the Saddleback Easter service online (or fill in the blank with your own online service or the flavor that matches your persuasion).”
Here’s a video that Saddleback is using to spread the idea. Just imagine if half of their over 6000 small groups acted on the idea? What if half of your groups acted on the idea?
Here’s a video that Saddleback has just posted for their small group hosts:
What do you think? Have a question? Want to argue? You can click here to jump into the conversation.