Launch Your Church-Wide Campaign with the End in Mind

Share via:

Launching a church-wide campaign this fall?  You may have your hands full already, but right now is the perfect time to prepare for what’s next!  In fact, what you do right now has a lot to do with whether your campaign is a success…or not. Here are two keys to sustaining your newest groups: First, choose a small group study to recommend to groups that want to continue.  In my experience, two important details determine how many of your new groups continue.  Providing a coach or mentor to walk alongside new leaders is one.  Providing a study to do next that is similar in kind to the launching study is the other.  Let me point out:

  • Don’t let the fact that your new leaders only made a 6 week commitment dissuade you from recommending a follow-up.  Many new group members will begin asking if there is anything after this in about week 3 or 4.
  • Don’t wait until the campaign is over.  Begin talking about what’s next in week 3 or 4 of the launching study.
  • Choose one (1) study for your new groups to use.  They’re not strong enough yet to survive a vote.  You make the choice.
  • It must be similar in kind.  That is, if you launch with a DVD-driven study, give them another study like it.  If it required minimal preparation, give them another study like it.  Switching formats is hard for new leaders.

See also, What’s Next?  When (and how) to Promote the Next Curriculum. Second, take a look at the calendar and pre-plan your holiday approach.  I know it seems early.  It’s only a few days after Labor Day!  But now is the time to think about how you’ll help your newest groups navigate and survive the holidays.

  • It may seem counterintuitive, but it’s important to help your new groups start a next study before they break for the holidays even if they can’t finish it.  In fact, starting a new study and breaking part way through may actually be an incentive to meet again early in January.
  • Depending on when their first study ends, it should be possible to meet 2 or 3 more times before the week of Thanksgiving.
  • Help them meet at least one more time after Thanksgiving.  They can either do another session of their study or simply meet for a Christmas party.  Either way, an important ingredient of this final meeting of the year is to pull out calendars and set their next meeting date.
  • Helping your new groups find a way to serve together in December is another very helpful ingredient.  Whether they serve as greeters at a Christmas Eve service, help serve a meal at a homeless shelter, or simply go caroling at a local convalescent hospital or retirement home, spending time together will help solidify newly formed connections.

See also, Four Steps That Help Groups Survive the Holidays.

What do you think?  Have a question? Want to argue?  You can click here to jump into the conversation.

Print Friendly, PDF & Email


  1. Andrew Mason on September 5, 2013 at 11:05 am

    Love the idea about communicating a suggested small group study to new leaders early on in the process! Finding ways to think ahead usually pays off 🙂

  2. markchowell on September 5, 2013 at 12:46 pm

    Thanks for jumping in Andrew! Recommending a next study is a very important key in sustaining new groups.