I am a fan of Simon Sinek’s thinking. Start with Why has had a great influence on my thinking in the last several years.
I tripped across this line from Sinek last week. Think about what it means for churches that are serving up a buffet of options:
“Companies that offer lots of options are often struggling to differentiate. Differentiation comes from clarity of Why, not excess of What.” Simon Sinek
By the way, Sinek’s take here reminded me of Youngme Moon’s insightful book, Different: Escaping the Competitive Herd. If you’re involved in strategy, it is a must read in my opinion.