Quotebook: Options and Differentiation
I am a fan of Simon Sinek’s thinking. Start with Why has had a great influence on my thinking in the last several years.
I tripped across this line from Sinek last week. Think about what it means for churches that are serving up a buffet of options:
“Companies that offer lots of options are often struggling to differentiate. Differentiation comes from clarity of Why, not excess of What.” Simon Sinek
If your church offers a menu of options (as opposed to a plated meal), might it be that the struggle is to differentiate brought on by a lack of clarity of Why?
By the way, Sinek’s take here reminded me of Youngme Moon’s insightful book, Different: Escaping the Competitive Herd. If you’re involved in strategy, it is a must read in my opinion.