Stop what you’re doing. Just stop for a moment. If you think about the solutions and strategies you’re currently queuing up…are they about responding to yesterday’s issues? Or are they about solutions and strategies that solve tomorrow’s challenges?
I love this line from Bill Taylor’s Practically Radical:
Insurance executive, Robert MacDonald was asked how industry upstart LifeUSA could compete with Prudential and New York Life. “The question is, ‘How can they compete with us? They were responding to yesterday’s market. We were reminiscing about the future.'” (p. 120, Practically Radical)
Need practical examples? How about these:
- Yesterday is about how to enlist more adults into on-campus classes. The future is about connecting across the cul-de-sac.
- Yesterday is about how to recruit more people into the 12 week leadership training course. The future is about helping ordinary people learn to practice hospitality and open their homes to friends, neighbors, co-workers, and family.
- Yesterday is about matchmaking–matching members with pre-qualified and trained leaders. The future is about equipping hosts to invest in their friends, neighbors, family, and co-workers–and naturally include them in the life-change process.
“The important thing is to identify “the future that has already happened“–and to develop the methodology for perceiving and analyzing these changes.”
Want do you think? Want to argue? You can click here to jump into the conversation.