Don't miss this! If you're planning a church-wide campaign you must grab hold of this latest idea. I believe it is at the very heart of how Saddleback amassed over 8400 groups for their most recent campaign (Transformed: How God Changes Us). You read that right. 8400 groups.
Their idea was embedded in every message, every announcement, and every email. Here's an example from a Saddleback email sent just before the campaign began. See if you can spot the idea:
"This weekend marks the beginning of Pastor Rick's highly anticipated new series, 50 Days of Transformation! Through small group study and the weekend series, you'll learn how real change—lasting change—can actually happen in your life. Sign up now to become a small group host. Hosting is easy! Grab two friends and your group is ready to go. Then join Pastor Rick this Friday, January 17 for a special gathering to celebrate the start of the series and pick up your group materials. Learn more at our website!"
Did you catch it? Grab two friends and your group is ready to go.
Grab two friends and your group is ready to go.
Could this simple tweak really have been at the heart of how Saddleback jumped to over 8400 groups? According to Steve Gladen, "there were many reasons, but starting groups organically was a huge part."
If you've been along for very much of this journey, you know that I've always suggested lowering the bar even lower on the last weekend or two before the launch of the campaign. It's always made perfect sense to broaden the definition of who could host a group at the last minute. That's what I was talking about in Add 5 to 10% More Hosts with This Jedi Move and Mass Hysteria at the Grab-and-Go Table.
The Key Idea: Go Organic from the Opening Bell!
Based on Saddleback's experiment and experience, I'm recommending you adopt the more organic approach and the language of "grab two friends and your group is ready to go."
Based on Saddleback's church-wide campaign experiment and experience, I'm recommending you adopt the more organic approach and the language of grab two friends and your group is ready to go. Click To Tweet
You still need to follow the 10 Simple Steps that Lead to a Great Church-Wide Campaign. This is not a pass that eliminates planning or praying. But clearly, it is a different game when your campaign has the potential to enlist a wave of people who have two friends!
What do you think? Have a question? Want to argue? You can click here to jump into the conversation.
Image by Janita