If you’ve been along for much of this conversation, you know how important I believe it is to have empathy for unconnected people. It is not a little thing to me. Designing connecting strategies that will actually connect the crowd and even into the community is a daily concern.
As a result, I’m always on the lookout for research that will reveal an angle I haven’t yet noticed.
And that led me to open today’s email from the Barna Group. This report was in the email: Five Ways Christianity Is Viewed as Extremist. Can I be the first to say, “Oh my.”
Here’s an infographic that was included in the article:
Now, just think about what this means as we attempt to design ways to help unconnected people (friends, neighbors, co-workers, and family) get connected.
Here’s the thing. The people who are in your crowd are not really that different from the people in the community.