Top 5 Church-Wide Campaigns for 2017

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Top 5 Church-Wide Campaigns for 2017Have you pulled the trigger yet on church-wide campaign for 2017? It’s not too late, but now is the time if you plan to incorporate a church-wide campaign (an alignment between your weekend message series and a small group study).  Although you would really have to hustle to take advantage of a campaign in February (in my mind the second best time of the year for a campaign), there are two other windows when the impact of a campaign can be optimized (post-Easter and fall).  See also, When Is the Best Time to Launch a Church-Wide Campaign.

While choosing the best church-wide campaigns is certainly subjective, I’ve made these selections with 15 years experience leading churches through the process of choosing, designing and launching powerful and trajectory altering church-wide campaigns.  See also, How to Choose the Right Church-Wide Campaign and Church-Wide Campaign Coaching.

If you’re a subscriber to you’ll notice some repeats from last fall’s list. The truth is that although most years offer a selection of new campaigns, some are still too good to exclude.

Here are my picks for the Top 5 campaigns for 2017:

transformed 3DVD-driven, Transformed is a 7 session study that accompanies a 7 week message series.  Although this campaign launched in 2014, this is a potent theme and should be on your radar.   Anchored in the apostle Paul’s profound truth in Romans 12:2, this campaign will guide and grow your church by exploring what the Bible has to say about every essential area of our lives: Spiritual, Physical, Mental, Emotional, Relational, Financial, and Vocational.Like all of Saddleback’s campaigns, this one is the complete package and is a true church-wide campaign with material for the whole family.

I like Transformed because it will appeal to both the congregation and the crowd (and in many situations to the community as well). Who doesn’t sense the need to change in some way? You can read my full review right here.

finding your way

Finding Your Way Back to God: Five Awakenings to Your New Life has the most powerful  outreach potential I’ve come across in a long time. If you’ve not had a chance to spend some time with the book yet, you need to make time! I believe this might be the most powerful outreach campaign I’ve ever reviewed.

The DVD segments are very compelling and exactly the right length to grab and hold attention. Both Dave and Jon Ferguson come across as real people who genuinely care about this message. Each session also includes the compelling testimony of some who have found their way back to God. An aspect of the video segments that stands in stark contrast to some is that these people have a very familiar presence and feel like they could be your neighbors.

The resources you need to put on your own campaign (including sermon transcripts, small group participant/leader guides, teaching videos, series bumper video, and website graphic) are available from You can find our more right here.

You can read my full review of the book right here.

starting-overRecently had an opportunity to take a look at a powerful new campaign from Dave and Jon Ferguson. Starting Over: Your Life Beyond Regrets is the newest project from the authors of Finding Your Way Back to God.

Starting Over was developed as a result of many conversations the Ferguson’s had with people who had read Finding Your Way Back to God: Five Awakenings to Your New Life. The authors made a curious discovery. If you’re familiar with Find Your Way Back, you may remember that the second awakening was awakening to regret. Their discovery? “Many of the people we talked to experienced the Awakening to Regret but then got stuck there.” Starting Over was developed to help people “come face to face with your regrets and learn to start over.”

Like Finding Your Way Back to God, the study (and accompanying videos) are very engaging. Packed with personal stories and skillfully told stories from the Bible, this is the kind of study that make it easy to invite friends, neighbors, co-workers and family.

A 5 session study, Starting Over is well-written and very easy to use. Although some participants may be anxious about joining a discussion on this topic, most will be quickly made at ease by the tone set in the opening questions. Each session of the study includes an opening icebreaker and questions that will consistently welcome everyone to the conversation. The Bible study portion of the study does a very good job of exploring a series of stories, Psalms, and passages on regret. A life application section will help participants make the story personal.

The participant guide also includes an extensive leader guide that will enable even the most inexperienced leader to feel better equipped to lead.

I have to tell you, I believe Starting Over: Your Life Beyond Regrets may have even greater potential than Finding Your Back to God. Why? I think regret is an even more cross-cultural topic. While everyone may not be overwhelmed by feelings of regret, everyone can personally relate. If you’re looking for a compelling study that will appeal to Christians and non-Christians alike, take a look at Starting Over. I love this study and I think you will too!

You can read my full review of the book and the study right here. Also, you’ll find all of the resources for the church-wide campaign right here.

Wonderlife: A Not So Perfect Guide to Who You Are and Why You’re Here is the newest resource from Mike Foster and the folks at  The study is designed to take people on “an authentic journey through their not-so-perfect stories to find their sacred calling.” Based on the principles of Psalm 139, the small group workbook, DVD and weekend series can easily be used as a church-wide campaign.

Covering the kind of topic that makes an easy invite for friends, neighbors, co-workers and family, it is designed to generate a fairly personal discussion. At the same time, it comes at it from such an exploratory angle, it ends up being fun and engaging at the same time.

If you’re looking for a study that makes for a great outreach opportunity, take a look at Wonderlife: A Not So Perfect Guide to Who You Are and Why You’re Here. I think you’ll like what you find. I loved this study and I think you will too!

The Miracle of Mercy, a new 6 six-week church-wide campaign, is anchored by a weekend teaching series that launched the weekend after Easter, 2016.

If you want to know how to leverage a church-wide campaign to unite your congregation around a purpose and fan into flame difference-making action…you absolutely must take a look at Saddleback’s newest spiritual growth campaign. This is very powerful stuff. Don’t miss it!

I have pointed out many times that Saddleback strategically uses their small group ministry to drive ministry initiatives (think 40 Days of Community and the P.E.A.C.E project). There has never been a better example than The Miracle of Mercy. If you want to unleash a tidal wave of impact on your community and the world, you must take a look at this campaign.

You can read my full review right here.

What if you could start 10 times as many new groups-

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