Planning to launch a church-wide campaign this fall? If so, you’re at about T-80 days to launch (assuming you’re reading this in early July and you’ve chosen your launch date wisely). For the purpose of this top 5 list, I’m assuming you’ve already chosen your church-wide campaign (If you haven’t, see below for some great suggestions). See also, When Is the Best Time to Launch a Church-Wide Campaign.
Here are the top things to do in July to prepare for a church-wide campaign:
- Meet with your senior pastor asap to plan your host recruitment strategy for August. Remember, if you want to maximize the number of new groups launched in September, what your senior pastor does in August is a critical factor and one of the 5 keys to avoiding a church-wide campaign disaster. In order to take full advantage of the exponential power of a campaign, you’ll need to leverage the influence of the most influential person in most congregations. See also, How to Make the HOST Ask – the 2012 Version and Why You Must Make the HOST Ask Several Weeks in a Row.
- Set any meetings that will generate supporting sign-up forms, inserts, web and bulletin info, and FAQs that will be needed. Here’s an example of a HOST FAQ. At this same time, you should set any meetings that will be needed to discuss changes in the order of your service (for example, if you’re going to collect the HOST sign-up forms in the offering basket, the offering will need to follow the message).
- Now is the time to step up your efforts to recruit a group of launch-phase coaches (if you haven’t already done this, there is still time). One of the most important predictors of groups that begin with a church-wide campaign and then continue is the presence of a knowledgeable veteran walking alongside. If you take the time right now to recruit some veterans to help the newbies…you’ll sustain a much higher percentage of the new groups you launch. See also, Recruiting Additional Coaches for Church-Wide Campaigns.
- Calendar and plan a set of identical HOST orientations that will help your new hosts get off to a great start. See also, Host Orientations that Work and Add This HOST Orientation Idea to Your Bag of Tricks.
- Fine tune arrangements for all materials needed for your church-wide campaign. You’ll want to begin distributing host packets and supplies (study guides, books, DVDs, invitations, etc.) no later than two weeks prior to the launch date. This gives your hosts an easy way to invite friends, neighbors, co-workers, and family. See also, FAQ: Who Typically Pays for Materials in a Church-Wide Campaign?
Still looking for a church-wide campaign to do this fall? See also, Add “Pressure Points” to Your Church-Wide Campaign Short List and 5 Cross-Cultural Campaigns that Ought to Be on Your Radar,