Can I Tell What’s Important by Looking at Your Church’s Homepage?

I’ve written about the importance of website presence before.  I’ll probably write about it again.  For today, I only want to focus on one thing.  I can tell from your website what’s really important at your church.  Believe me?  Here’s how I do it:

First, what is really important is mentioned right on the homepage.  It isn’t three clicks away.  It isn’t two clicks away.  It isn’t even one click away.  Don’t let anyone tell you that small groups are a main part of the vision or the strategy if you’ve got to hunt around to find out about them.

Second, I must be able to see from your homepage that small groups aren’t one of several menu options.  If what I’m looking at looks like a buffet with several different entrees and several different side dishes and a collection of salads, breads and deserts…I’m going to have great difficulty believing that a small group is my next step.

Third, if it’s important…it’s above the fold.  I’m not going to have to scroll down to find it.  Anything important is above the fold.

So…if those are the telltale signs…is small group ministry important at your church?  Is it just an option on the buffet?  Is it even on the buffet?

Something to think about.

Here are a few of the other articles I’ve written with a website in mind:

• 5 Transferable Concepts from Saddleback’s Recent Campaign Launch
• Does Your Website Match Your Vision and Strategy
• Customer Friendly Web Design
• The Teeny Tiny Detail at the Bottom of This Saddleback Page

Want do you think? Have a question? You can click here to jump into the conversation.