If I know you, you’ve worked very hard to start the small groups you’ve started. You’ve recruited leaders that worked out for the most part and you’ve made announcements, and run blurbs in weekend bulletins, and sent out emails, and even got your pastor to mention small groups a few times. And still you’re having trouble getting unconnected people to sign up for a group.
You’ve tried several times to connect people in waves using a small group connection or GroupLink. You’ve run two or three different church-wide campaigns. You’ve tried small group fairs and tried updating your online finder.
And still, at the end of the day, are right about where you have been all along in terms of percentage connected.
When Pete Wilson published What’s Keeping You Up at Night? you already knew what was keeping you up at night.
But do you? Do you know why you’re stuck? Why you’re not reaching your goals? Why you keep trying and keep falling way short?
Of course, there could be a number of reasons. I’d love to talk with you one on one about it.
But could there be a simple explanation?
What if there was a really simple explanation?
It turns out that we are most often kept from our goals “not by obstacles but by a clear path to a lesser goal.”
“We are kept from our goal not by obstacles but by a clear path to a lesser goal.” Robert Brault
Ouch! Could it be that obvious?
What if the reason your percentage connected remains stuck at 32% is that too many other steps are easy to take and more obvious? That is, it’s not easy for unconnected people to choose the small group option because there are too many other options. See also, A “Plated Meal” Leads to a Church OF Groups, Think Steps, Not Programs, and Making GroupLife On-Ramps Easy, Obvious and Strategic.
What if the reason your attendance at your small group connection is way less than you hoped is that there were too many other easier selections to make when it came right down to it (i.e., you also offered sign-ups for everything under the sun during the same weeks leading up to the connection).
If you want to connect unconnected people you have to make it way easier to do than anything else, way more obvious than anything else, and way more strategic than anything else.
Not kind of easier or kind of obvious or kind of strategic.
What do you think? Have a question? You can click here to jump into the conversation.
Image by Resad Kurtanovic
Have you pulled the trigger yet on church-wide campaign for 2017? It’s not too late, but now is the time if you plan to incorporate a church-wide campaign (an alignment between your weekend message series and a small group study). Although you would really have to hustle to take advantage of a campaign in February (in my mind the second best time of the year for a campaign), there are two other windows when the impact of a campaign can be optimized (post-Easter and fall). See also, When Is the Best Time to Launch a Church-Wide Campaign.
While choosing the best church-wide campaigns is certainly subjective, I’ve made these selections with 15 years experience leading churches through the process of choosing, designing and launching powerful and trajectory altering church-wide campaigns. See also, How to Choose the Right Church-Wide Campaign and Church-Wide Campaign Coaching.
If you’re a subscriber to MarkHowellLive.com you’ll notice some repeats from last fall’s list. The truth is that although most years offer a selection of new campaigns, some are still too good to exclude.
DVD-driven, Transformed is a 7 session study that accompanies a 7 week message series. Although this campaign launched in 2014, this is a potent theme and should be on your radar. Anchored in the apostle Paul’s profound truth in Romans 12:2, this campaign will guide and grow your church by exploring what the Bible has to say about every essential area of our lives: Spiritual, Physical, Mental, Emotional, Relational, Financial, and Vocational.Like all of Saddleback’s campaigns, this one is the complete package and is a true church-wide campaign with material for the whole family.
I like Transformed because it will appeal to both the congregation and the crowd (and in many situations to the community as well). Who doesn’t sense the need to change in some way? You can read my full review right here.
Finding Your Way Back to God: Five Awakenings to Your New Life has the most powerful outreach potential I’ve come across in a long time. If you’ve not had a chance to spend some time with the book yet, you need to make time! I believe this might be the most powerful outreach campaign I’ve ever reviewed.
The DVD segments are very compelling and exactly the right length to grab and hold attention. Both Dave and Jon Ferguson come across as real people who genuinely care about this message. Each session also includes the compelling testimony of some who have found their way back to God. An aspect of the video segments that stands in stark contrast to some is that these people have a very familiar presence and feel like they could be your neighbors.
The resources you need to put on your own campaign (including sermon transcripts, small group participant/leader guides, teaching videos, series bumper video, and website graphic) are available from youwayback.org. You can find our more right here.
You can read my full review of the book right here.
Recently had an opportunity to take a look at a powerful new campaign from Dave and Jon Ferguson. Starting Over: Your Life Beyond Regrets is the newest project from the authors of Finding Your Way Back to God.
Starting Over was developed as a result of many conversations the Ferguson’s had with people who had read Finding Your Way Back to God: Five Awakenings to Your New Life. The authors made a curious discovery. If you’re familiar with Find Your Way Back, you may remember that the second awakening was awakening to regret. Their discovery? “Many of the people we talked to experienced the Awakening to Regret but then got stuck there.” Starting Over was developed to help people “come face to face with your regrets and learn to start over.”
Like Finding Your Way Back to God, the study (and accompanying videos) are very engaging. Packed with personal stories and skillfully told stories from the Bible, this is the kind of study that make it easy to invite friends, neighbors, co-workers and family.
A 5 session study, Starting Over is well-written and very easy to use. Although some participants may be anxious about joining a discussion on this topic, most will be quickly made at ease by the tone set in the opening questions. Each session of the study includes an opening icebreaker and questions that will consistently welcome everyone to the conversation. The Bible study portion of the study does a very good job of exploring a series of stories, Psalms, and passages on regret. A life application section will help participants make the story personal.
The participant guide also includes an extensive leader guide that will enable even the most inexperienced leader to feel better equipped to lead.
I have to tell you, I believe Starting Over: Your Life Beyond Regrets may have even greater potential than Finding Your Back to God. Why? I think regret is an even more cross-cultural topic. While everyone may not be overwhelmed by feelings of regret, everyone can personally relate. If you’re looking for a compelling study that will appeal to Christians and non-Christians alike, take a look at Starting Over. I love this study and I think you will too!
Wonderlife: A Not So Perfect Guide to Who You Are and Why You’re Here is the newest resource from Mike Foster and the folks at SecondChance.org. The study is designed to take people on “an authentic journey through their not-so-perfect stories to find their sacred calling.” Based on the principles of Psalm 139, the small group workbook, DVD and weekend series can easily be used as a church-wide campaign.
Covering the kind of topic that makes an easy invite for friends, neighbors, co-workers and family, it is designed to generate a fairly personal discussion. At the same time, it comes at it from such an exploratory angle, it ends up being fun and engaging at the same time.
If you’re looking for a study that makes for a great outreach opportunity, take a look at Wonderlife: A Not So Perfect Guide to Who You Are and Why You’re Here. I think you’ll like what you find. I loved this study and I think you will too!
The Miracle of Mercy, a new 6 six-week church-wide campaign, is anchored by a weekend teaching series that launched the weekend after Easter, 2016.
If you want to know how to leverage a church-wide campaign to unite your congregation around a purpose and fan into flame difference-making action…you absolutely must take a look at Saddleback’s newest spiritual growth campaign. This is very powerful stuff. Don’t miss it!
I have pointed out many times that Saddleback strategically uses their small group ministry to drive ministry initiatives (think 40 Days of Community and the P.E.A.C.E project). There has never been a better example than The Miracle of Mercy. If you want to unleash a tidal wave of impact on your community and the world, you must take a look at this campaign.
You can read my full review right here.
I’ve had a plaque on my office wall for many years. It features a picture taken at Martin Luther King Jr.’s speech at the Lincoln Memorial on August 28, 1963. It also has a button that when pushed starts the speech. I love the sound of it and the words that he spoke (and I love the expression on the faces of visitors to my office when they push the button). If you can’t see (or hear) the video, you can click here to hear it.
Spent some time this week with a new resource from People of the Second Chance. Whether it finds a place in your resource library or you use it to train small group leaders or coaches, it really looks like something you may want to take a look at.
Resource Academy is “a 7-part video and workbook training that will help your team say the right things at the right time as they counsel others through real-life problems. Many leaders face difficult counseling situations that they have never been trained for. This course teaches principles, strategies and key insights to handle almost any situation and equip staff, group leaders and volunteers to be equipped in helping hurting people (from the website).”
Video-driven, the video sessions are 17 to 22 minutes in length and feature author and speaker, Mike Foster. Mike is the founder of People of the Second Chance and the creator of Rescue Academy. An unassuming and engaging speaker, Mike’s style is very conversational and easy to listen to.
Each of the workbook sessions include a set of sections and activities. A creative introduction, a video viewing guide, and a helpful set of discussion questions is standard for each session. In addition, each session also includes a “real life rescue” example (that calls for thinking about how we should respond) and a creative element (or two) that will help participants absorb the principles and practices.
This paragraph from the website provides a helpful insight into the why behind the resource:
Most leaders are overwhelmed with trying to accommodate all the coaching/counseling needs within their church or organization. Rescue Academy solves this problem by training your people to handle almost every life-counseling situation and create healthy next steps. Rescue Academy makes it simple, safe and removes the hassle of having to do all the work.
Sound familiar? Sound like something that might be a helpful resource? I thought so!
I like Resource Academy and I think you will too.
In post I want to help you to develop a basic job description for a “launch-phase” coach. But before I get into developing a job description, I want to lay out a little philosophy that will help you understand the potential of a launch-phase coach.
The Awesome Potential of the “Launch-Phase” Coach Strategy
I tripped across this idea several years ago. We were preparing for a church-wide campaign and knew we’d need a lot of help caring for a lot of brand new leaders. We also knew that the brand new leaders who needed care would largely be people who had simply volunteered to open up their home for 6 weeks, serve a simple snack, and tell a few of their friends (We had used the HOST strategy to recruit these new leaders).
Knowing that we would have a lot of brand new leaders who probably wouldn’t know a lot about leading a group, we decided to recruit some existing leaders to simply walk alongside these new leaders for about 10 weeks (a week or two before the 6 week study began, the 6 weeks of the study, and a week or two on the backside to try and help these new groups decide to continue meeting).
When it came to identifying the right existing leaders to step into this 10 week commitment to help the new leaders get started, we essentially did what you learned yesterday (we sifted through our list of existing leaders, looking for the ones we felt had what it took to do what we needed them to do). Once we had identified the right existing leaders we recruited them to help us, inviting them to make a 10 to 13 week commitment to help 2 or 3 newbie group leaders for the upcoming campaign (you’ll be learning how to recruit in lesson 13).
Two Important Unanticipated Benefits of the Launch-Phase Coach Strategy
I want you to really catch what I’m about to tell you. Don’t miss it. These are benefits that we really tripped across. We did not see them coming.
First, when you recruit potential coaches to help you for a short season (10 to 13 weeks) you are really appealing to the same built-in level of willingness that prompts someone to commit to host a small group for the 6 weeks of the church-wide campaign. In the case of the small group host, they’re able to rationalize that “it’s just 6 weeks.” In the case of the launch-phase coach, they’re able to rationalize that “it’s just 10 weeks.”
Are you following me? One important unanticipated benefit of the launch-phase coach strategy turned out to be that because it was “just a 10 week commitment” we were able to recruit lots of the right people to “help a few newbie leaders for 10 weeks.”
The second unanticipated benefit? We were able to recruit lots of the right people to a short window of responsibility that allowed us to observe them in action before we invited them to a long-term commitment. In a sense, we were taking them out for a test-drive. Why is that important? Easy. Once you learn to recruit this way (to a short-term limited responsibility and commitment), you will very rarely invite the wrong person into a longer-term and much more important responsibility and commitment.
Developing the Right Job Description for a Launch-Phase Coach
Okay, now with that background information, let’s get on with today’s assignment: developing a basic job description for a launch-phase coach.
Step One: Take a look at a sample launch-phase coach job description
Take a few minutes to look over the sample I’ve provided.
Step Two: Write your own job description
Feel free to use the sample as a guide. You’ll obviously want to customize it to fit your situation (the sample was customized to fit our campaign timeline).
Building an effective coaching structure is one of the most important components of building a thriving small group ministry. While you will learn a many of the most important elements straight from my blog posts, you may want to take my most popular mini-course: How to Build an Effective Coaching Structure.
Image by Joe Wolf
“Your first job as a leader or a change agent, is to convince your colleagues (and maybe even yourselves) that playing it safe may be the riskiest course of all. Change begins to happen when people finally conclude that the risk of trying something new is less than the cost of what’s worked in the past.” Bill Taylor (author of Simply Brilliant: How Great Organizations Do Things in Extraordinary Ways)
Image by Katherine Hitt
Ever wish you could suddenly unravel the mystery of how to connect the unconnected people in your church? You know–the ones that no matter what you try, no matter how hard you try–they really don’t seem to want to do anything more than sit in a row. Maybe you wish you’d just sit bolt upright in the middle of the night and yell out “Eureka! I know how to connect unconnected people!”
Or maybe you’ve just given up and assumed if God really wanted everyone connected in a group He would have given everyone the same level of desire to be part of a group!
Although I’ve frequently written about unconnected people, I’m not sure I’ve framed their situation quite this way.
The Key Takeaway: Like all good designers, if you want your product to be purchased and used, you must know your customer. Becoming a student of unconnected people will help you understand them and create better next steps for them (and even first steps for their friends).
Image by Javier Morales
How are you communicating with your small group leaders and hosts (remember, I’m differentiating between those just getting a toe in the water and those stepping onto the leadership conveyor belt)? How hard (or easy) is it for you to get the word out about upcoming events, recommended curriculum, and leader development? How do you do it? Still using a print newsletter? Sending an email out to a list? Smiling and dialing? In this post I want to point you to four easy-to-use tools that will make communicating with your team easier and more effective. See also: How to Help a HOST become a Small Group Leader.
First, give your leaders a way to get information 24/7. You may have a great website and a really cooperative webmaster…but most of us don’t. The truth about most church websites is that finding what you’re looking for is a challenge and adding or changing content is even tougher. What’s the answer? Use a blog linked to your website that you and your team can update! It’s easy to use and inexpensive to provide (less than $60 a year). There are several web-based programs that make it so easy that even a caveman can do it.
You can see the blog I’m creating for life group leaders at Canyon Ridge right here.. If I have a training event that I want to promote or curriculum that I want to recommend it is easy to add and I can do it without waiting on our webmaster. Even better…I can set it up so that when I add the content my leaders are notified!
If you want to know How to Launch a Self-Hosted WordPress Blog in 20 Minutes, click here. Michael Hyatt does a great job of explaining and has helped thousands of people get started.
Second, provide training and encouragement without scheduling an on-campus meeting. You can do this several ways. For example, a short teleconference is a great technique that your leaders will really appreciate. Using a service like FreeConferenceCall.com allows your leaders to take part in a training session without driving over to the church. That is a huge idea! For many of your leaders it will save them 30 minutes both ways by the time they get in their car and drive over.
Another idea that is being used more and more is providing a quick videoconference. With a service like Zoom you can do training or coaching huddles using a webcam and a computer. Zoom allows your leaders to click a link from wherever they are and join a video call in progress. If they don’t have a webcam they’ll still be able to see everyone who does. If only the leader of the call has a webcam it can still provide a way for you to communicate visually with your team. And the basic level is free! Also, for as less than $15 per month, the calls can be recorded and the captured video can be uploaded to your website (or the blog I mentioned above) for just-in-time access later.
Third, take advantage of an online small group finder to allow unconnected people to find a group 24/7. Most church management softwares (CMS) have good enough built-in applications that can make a web-based small group finder available. Some CMS even include the ability for your leaders to do updates themselves (or you can do it for them), It is a real advantage to be able to provide current information about available groups 24/7. Additionally, with a web-based approach any church-wide email can provide a link to your small group finder. This can be used in combination with verbal and print announcements to encourage maximum response to a church-wide emphasis.
If your CMS doesn’t offer an easy to set up small group finder, you might take a look at ChurchTeams.
Finally, take advantage of social media to stay connected with your leaders. Your leaders are already on Facebook. If you haven’t set up your page yet, there’s no time like the present. Twitter is another social media service that could be on your to-do list.
Need a new approach? You don’t need to move from A to Z in one move. Move to B. Add a simple blog that you can update yourself. Implement the small group finder application in your CMS. The key on all of these new ideas is to take a first step!
Every Friday I post a short list of the things I’m reading, listening to, loving and wrestling with:
TEN MAJOR TRENDS FOR CHURCHES IN 2017 by Thom Rainer. An important list to take in.
6 Disruptive Church Trends That Will Rule 2017 by Carey Nieuwhof. Must Read!
Preparing Your Group Ministry for Generation Z by Rob Timms on TonyMorganLive.com. Definitely something we must be aware of (particularly in light of what James Emery White is talking about on the Carey Nieuwhof podcast).
Beyond the E-Myth: The Evolution of an Enterprise: From a company of 1 to a company of 1000 by Michael E. Gerber. When you listen to Rick Warren or Andy Stanley, they will tell you about the role Michael Gerber’s E-Myth played in their organizational thinking. This is Gerber’s latest version (and it’s on sale for $1.99 in the Kindle!).
James Emery White On The Rise Of Generation Z: A Post-Christian, Post-Millennial Generation on the Carey Nieuwhof podcast. MUST Listen.
The One Thing: The Surprisingly Simple Truth Behind Extraordinary Performance by Gary Keller and Jay Papasan. I’m testing out Audible for absorbing an additional book every month.
Lean Start-Up (Part 1 of 2) | Eric Swanson | Exponential This is a video of a breakout at Exponential. Excellent and so applicable to church planters or starters of ministry.
Lean Start-Up (Part 2 of 2) | Eric Swanson | Exponential This is part two of Eric Swanson’s breakout at Exponential. Very good.
“Those who fear the new are the ones who have mastered the old.” Simon Sinek
I’m committed this year to increasing my effectiveness. Nozbe is a leading productivity app. First heard about it from Michael Hyatt. It’s already making a big difference.
5 Things to Do in January to Connect More People in 2017. Now is the time to think about connecting more people in 2017.